Episode 125: Elliot Felix on AI and the Student Experience

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Episode 125: Elliot Felix on AI and the Student Experience
The Connected College

How are colleges and universities responding to the evolving artificial intelligence landscape, how policy choices truly drive student adoption, and what can institutions learn from each other? How can institutions identify, support, and collaborate with internal "lead users" at the forefront to transform the student experience? How do we scale peer-to-peer learning and engage frontline staff without simply adding administrative complexity? In this episode originally recorded as a webinar for EDUCAUSE, Elliot Felix explores real-world institutional examples, actionable strategies for discovering campus innovators, and frameworks for scaling change through strategic alignment, peer engagement, and intentional collaboration.

Harnessing AI to Drive Student Success in Higher Education

The higher education sector stands at a pivotal crossroads. As institutions navigate demographic shifts, changing workforce expectations, and evolving student needs, artificial intelligence has emerged as both a powerful catalyst and a complex challenge. While many campus leaders recognize the potential of emerging technology, transforming that potential into measurable student success requires more than simply buying new software. It demands a fundamental shift in strategy, culture, and operational models.

To build a truly connected college, higher education leaders must look beyond administrative silos and create ecosystems where faculty, staff, and students collaboratively leverage AI. By studying current adoption trends, drawing inspiration from pioneering institutions, and empowering frontline staff and "lead users," colleges can transition from passive technology adopters to proactive experience architects.

The AI Landscape

Understanding where artificial intelligence currently stands in higher education requires examining both student usage habits and institutional readiness. Recent research from Gallup and Lumina reveals a profound connection between clear institutional policy and actual student engagement. While roughly one-fifth of college students report using AI tools daily under standard conditions, that number jumps to nearly 60% when institutions explicitly encourage its use with thoughtful guidance. Clear policies do not just permit technology use; they actively engage and set constructive boundaries.

Despite this clear correlation between guidance and adoption, institutional confidence remains surprisingly low. Surveys of college presidents indicate that only about 20% believe their campuses are responding adeptly to the rapid growth of AI, and less than a third feel that basic AI literacy is widespread among key stakeholder groups. This gap highlights a significant disconnect: students are ready and eager to engage, but leadership teams are struggling to build the necessary policy frameworks and learning environments.

Furthermore, when faculty and staff consider how they want to build their digital literacy, top-down mandates and formal, one-size-fits-all training sessions rank at the bottom of the list. Instead, higher education professionals overwhelmingly prefer peer-to-peer learning. Trust, shared context, and grassroots knowledge sharing drive meaningful adoption far more effectively than administrative directives.

Inspirational Examples of AI Adoption

Across the country, forward-thinking colleges and universities are already proving that artificial intelligence can meaningfully improve every stage of the student lifecycle—from enrollment and retention to classroom learning and career preparation.

  • Improving Credit Transfer and Enrollment: The transfer process has historically been a point of massive friction, with transferring students losing significant credit hours on average. To solve this, Arizona State University leveraged its My Path to ASU platform alongside its trusted learner network. By ingesting syllabi and competencies from hundreds of partner institutions, the system provides transparent credit mapping before a student even enrolls, drastically reducing lost credits and saving students both time and tuition.

  • Boosting Student Retention: Supporting students requires meeting them where they are. California State University, Northridge implemented CSUNny, a personalized text-messaging chatbot powered by AI. Through a rigorous multi-year study, the institution found that students who utilized the chatbot achieved a four-percentage-point increase in retention compared to non-users. The platform provides a low-barrier, judgment-free space for students to ask routine administrative and academic questions.

  • Scaling Curricular Integration: Rather than restricting AI to computer science departments, the University of Florida implemented a campus-wide initiative ensuring that over 70% of its student body takes at least one course incorporating AI concepts. By offering an accessible, cross-disciplinary AI fundamentals certificate, the university directly enhances graduate employability, as research consistently shows higher job placement rates for students holding verified digital skills.

  • Enhancing Academic Support and Simulation: At the University of Michigan, the development of local tutoring tools like the Maisey Tutor Bot allows instructors to quickly build custom, course-specific AI assistants. In initial pilots, students using the bot demonstrated higher average GPAs, while instructors saved between five to twelve hours per week—time that was immediately redirected into high-impact mentoring and one-on-one relationships. Similarly, the University of Sydney has scaled interactive simulation tools across hundreds of instructors, allowing students to practice complex scenarios in safe, low-risk virtual environments.

  • Accelerating Career Readiness: Career services offices are also leveraging intelligent tools to provide real-time coaching, resume feedback, and interview practice at scale. The University of Connecticut reports that 86% of its students utilize digital career readiness tools—well above the national average—leading directly to higher starting salaries and better employment outcomes for graduates.

Working with Lead Users at Your Institution

When looking to innovate, university leaders do not always need to invent new strategies from scratch. Instead, they can look to "lead users"—a concept coined by MIT professor Eric von Hippel. Lead users are individuals on the front lines of an organization who encounter needs months or years before the general population and, out of necessity, hack together their own creative solutions.

On a college campus, lead users are easy to spot if you know what to look for:

  • They make unusual administrative or technical requests that challenge standard operating procedures.

  • They form unexpected, cross-disciplinary partnerships across campus or with external industry partners.

  • They act as magnets for ambitious students, outside funding, and pilot projects.

Engaging these innovators requires shifting away from rigid surveys or formal committee meetings. Instead, leaders should spend unstructured time shadowing lead users in their working environments, observing their processes, and asking open-ended questions about where they encounter friction.

Once lead users create successful pilots, institutions must apply a clear scaling strategy. Drawing from Everett Rogers’ classic Diffusion of Innovations framework, leaders must recognize that different groups adopt change differently:

  1. Innovators & Early Adopters: Driven by novelty and a desire to pioneer new methods.

  2. Early Majority: Driven primarily by observing the success of their peers.

  3. Late Majority: Driven by established social norms and proof of institutional safety.

To scale innovation, leaders must explicitly build bridges between early adopters and the early majority, providing visible platforms and peer-led forums where successful experiments can be shared and replicated.

Engaging Front-Line Staff in the Process

Rolled-out technology often fails not because the tool is flawed, but because the human element was ignored. To successfully integrate new digital tools into administrative and academic operations, leadership must bring frontline staff to the table as co-designers rather than passive recipients.

The key to engaging frontline staff lies in establishing what Rogers termed "relative advantage"—clearly answering the question, What’s in it for me? Staff members rarely welcome additional software platforms if they are perceived as added administrative burden. However, when new technology is specifically deployed to eliminate daily operational pain points, save time, or eliminate repetitive manual tasks, enthusiasm replaces resistance.

Additionally, institutions can apply this same collaborative approach to the student experience. While traditional group projects frequently suffer from low student satisfaction due to poor structuring and lack of guidance, redesigning group work around real-world problem solving—such as collaborative AI workshops, hackathons, or industry-sponsored projects—allows students to learn digital tools peer-to-peer while mastering critical teamwork skills.

Why We Must Innovate Differently to Meet the Moment

For decades, the standard playbook for higher education innovation was simple: add. When a new challenge or opportunity arose, campuses added a new center, launched a new institute, hired more staff, or built a new facility. Over time, this additive culture created unsustainable operational complexity and rising institutional costs.

In today's fiscal and demographic reality, institutions can no longer innovate solely by addition. True innovation in the modern era requires subtraction, consolidation, and strategic realignment. To fund and resource critical digital transformations, college leaders must get equally comfortable with sunsetting legacy programs, streamlining administrative layers, and breaking down departmental silos.

Public confidence in higher education fluctuates heavily based on whether institutions are perceived as forward-thinking or stuck in tradition. By moving away from isolated pockets of experimentation and embracing scalable, peer-led, and student-centered innovation, higher education can bridge the experience gap, demonstrate clear value, and build a truly connected college for the future.

Episode 125 Transcript

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Episode 124: Ania Peczalska on Assessment as Campus Connector