Episode 124: Ania Peczalska on Assessment as Campus Connector

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Episode 124: Ania Peczalska on Assessment as Campus Connector
The Connected College

How can assessment serve as a campus connector rather than just a compliance requirement? How do disaggregating student data and building cross-departmental relationships drive student success across higher education? We talk through these with Ania Peczalska, the Director of Institutional Effectiveness at University of Kentucky. Together, we explore actionable strategies for overcoming survey fatigue, tailoring outreach to diverse student populations, building trust across administrative divisions, and leveraging artificial intelligence as a thought partner to strengthen institutional assessment.

How Using Assessment as a Campus Connector Drives Student Success

In today’s higher education landscape, assessment is frequently misunderstood. Too often, faculty and administrative leaders view data collection as a mere compliance exercise—a box to check for accreditation or institutional reporting. However, when approached with curiosity, intentionality, and empathy, assessment transforms into a powerful strategic driver. By using assessment as a campus connector, colleges and universities can bridge administrative silos, build cross-departmental trust, and ultimately foster sustainable higher education student success.

In a recent episode of The Connected College Podcast, host Elliot Felix spoke with Dr. Ania Peczalska, Director of Institutional Effectiveness at the University of Kentucky. Drawing on her 15-year career spanning academic advising, language programs, student affairs, and institutional research, Dr. Peczalska shared how higher ed leaders can leverage data to bring people together, overcome survey fatigue, and deliver tailored support to diverse student populations.

Why One Size Fits None in Student Success

A primary pitfall in higher education strategy is treating student success as a uniform journey. Institutions often rely on broad retention metrics or standardized models, assuming that a single intervention will yield universal results. In practice, students arrive on campus with vastly different goals, life circumstances, and support requirements.

For example, an undergraduate student who is balancing coursework with parenting demands an entirely different advising and scheduling approach than a traditional student pursuing a triple major and a study abroad program. While both students may share a major and register for identical classes, their expectations and paths to degree completion are entirely distinct.

When higher education leaders attempt to force every learner into a standardized framework, institutions miss the nuanced factors that genuinely drive persistence. Recognizing that "one size fits none" is the first step toward building meaningful, data-informed student success initiatives.

Unlocking Insights by Disaggregating Higher Ed Student Data

To move past broad assumptions and understand true student behaviors, institutions must look beneath surface-level averages. Relying strictly on aggregate metrics can obscure critical variations among sub-populations.

By prioritizing disaggregating higher ed student data, assessment professionals and student affairs teams can uncover actionable insights, such as:

  • Identifying Resource Discrepancies: Disaggregating usage data frequently reveals that first-generation students utilize academic support centers or writing labs at different rates than continuing-generation peers, highlighting specific areas where targeted outreach is required.

  • Tailoring Departmental Support: Analyzing survey responses by gender or major uncovers distinct co-curricular interests, enabling admissions and student activity teams to customize messaging and programming effectively

  • Exposing Hidden Gaps: Uncovering performance or satisfaction variances across demographic lines allows administrators to address systemic barriers rather than relying on misleading institutional averages.

When data is disaggregated in real time alongside cross-functional campus partners, it creates immediate clarity and shared understanding across departments that might otherwise operate in isolation.

Fighting Survey Fatigue and Building Campus-Wide Momentum

Collecting meaningful assessment data requires strong student participation, yet institutions increasingly struggle with survey fatigue. Overcoming low response rates requires transparency, clear value propositions, and cross-departmental collaboration.

When launching campus-wide assessment efforts, administrators can maximize engagement through three core strategies:

  1. Engage Partners Early: Consult advisors, faculty, and student affairs staff during the survey design phase to ensure questions address real, frontline operational needs across multiple divisions.

  2. Communicate Rationale and Incentives: Ensure students understand precisely how their feedback will be used to improve their campus experience, and offer clear, accessible incentives—such as modest campus dining funds—to drive high participation.

  3. Close the Feedback Loop: Share results broadly across all participating units. When teams see how their outreach directly contributed to actionable institutional insights, it establishes rapport and builds momentum for future data initiatives.

Preparing for the Future: Empathy, Collaboration, and AI

As public trust in higher education shifts and institutions navigate demographic challenges, assessment becomes essential for demonstrating impact. Achieving this requires moving away from top-down directives and toward an empathetic, partner-focused approach. Assessment leaders must act as coaches—learning the unique operational needs of each academic unit, asking questions, and co-creating solutions.

Furthermore, emerging technologies like artificial intelligence are reshaping institutional research and learning assessment. While AI serves as a valuable thought partner for generating ideas or assisting with initial documentation, it cannot replace human judgment, contextual understanding, or relationship-building.

By grounding assessment strategies in empathy, curiosity, and thorough data disaggregation, colleges and universities can break down organizational barriers. When assessment functions as a true campus connector, institutions empower every department to work collaboratively toward a unified goal: enabling every student to succeed.

Episode 124 Transcript

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Episode 123: Carrie West, Jeff Doyle, and Elliot Felix on Building First Gen Belonging