Episode 101: Michael Baston on Partnering for Wraparound Support

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Episode 101: Michael Baston on Partnering for Wraparound Support
The Connected College

How can colleges and universities work with corporate and community partners to provide the kind of wraparound support like transportation, childcare, and housing that enables student success? How can programs go beyond the credential to create real economic opportunity? We answer these and along the way, we dive into how to make the case and fundraise, communications, governing boards, and measuring success with Michael Baston, President of Cuyahoga Community College (Tri-C).

In the modern landscape of higher education, the traditional "go-it-alone" mentality is a recipe for failure. For Michael Baston, President of Cuyahoga Community College (Tri-C), the future of the American workforce depends on a radical shift from institutional silos to an interconnected ecosystem.

As institutions face rising costs, changing student demographics, and a "paper ceiling" that increasingly values skills over traditional degrees, the mandate is clear: colleges must transform from isolated academic centers into engines of community impact. This transformation isn't just about what happens in the classroom; it’s about the wraparound supports, industry alignments, and internal synergies that ensure a degree actually changes the trajectory of a student's life.

Redefining Student Success: From Completion to Economic Self-Sufficiency

For decades, the gold standard for success in higher education was completion. If a student walked across the stage with a credential, the college checked the box. However, Baston argues that completion without value is a hollow victory. If a student from a low-income background completes a program that leads only to a low-wage job, they remain in poverty, despite their degree.

True student success must be defined by economic self-sufficiency and the finding of a purpose. It is about helping students identify a path that leads to independence and the ability to contribute meaningfully to their local community. Success is not just a diploma; it is the acceleration of opportunity and the creation of intergenerational wealth.

The Power of Shared Purpose in Industry Partnerships

Building a successful partnership with industry leaders—whether in healthcare, manufacturing, or first responding—requires more than a transactional relationship. It starts with a shared purpose. When Tri-C launched its "Skills to Succeed" campaign, it wasn't just asking for donations; it was inviting the business community to solve a talent shortage together.

By raising $58 million, the college was able to fund short-term credentials that aren't typically covered by federal financial aid. This enables students to become police officers, EMTs, or carpenters quickly, filling critical gaps in the region’s workforce. The "secret sauce" is moving from transactional moments to transformational movements where both the college and the employer have skin in the game.

Beyond the Classroom: Scaling Wraparound Supports

One of the most significant barriers to student success isn't the difficulty of the coursework, but the "social determinants of work." These are the external pressures—transportation, childcare, and housing—that often force students to drop out.

Strategic partnerships allow colleges to provide services they couldn't manage alone. For example, through a collaboration with housing associations and nonprofits, Tri-C supports a "Scholar House" that provides 40 units of housing for single parents. With childcare on-site and the campus right across the street, the institution removes the friction that prevents parents from earning a degree. By addressing the whole student, the college ensures that the path to a bachelor’s degree is realistic and sustainable.

Internal Collaboration: Breaking Down Academic Silos

The spirit of partnership must also exist within the college walls. Michael Baston advocates for a "multi-pathway approach" that blends different disciplines to create unique value. A prime example is the coupling of early childhood education with entrepreneurship. By teaching students not just how to work in childcare, but how to own and operate a home-based childcare business, the college transforms a low-wage career path into a wealth-building opportunity.

Similarly, by bringing together students from marketing, graphic design, hospitality, and business to run mobile teaching kitchens, the college provides a multidisciplinary, real-world experience. This internal synergy mirrors the external market, preparing students for the complexity of the modern economy.

Adapting to the Future: Strategy Over Tactics

As we look toward the future, technology and skills-based hiring will continue to reshape the landscape. Baston warns against "hysteria" regarding new tech like AI or online learning. Instead, he suggests a "technology audit" to ensure that tools are serving a strategy rather than just addressing a collection of individual pain points.

The ultimate question for any leader in higher education must be: "To what end?" If a program, a technology, or a committee doesn't clearly contribute to the impact on a student’s life or the community’s vibrancy, it may be time to stop doing it.

Conclusion: A Call for Radical Honesty

The institutions that will thrive in the coming decade are those that are honest about their data and their shortcomings. We must move past the "committee against virtually everything" and embrace a culture of change. The survival of the institution is inextricably linked to the survival of the hopes and dreams of the students it serves. By focusing on impact over outcomes and partnership over isolation, colleges can truly become the accelerators of opportunity they were meant to be.

Episode 101 Transcript

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Episode 102: Catherine Wehlberg on Master Planning Your Academic Programs

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Episode 100: Brian Rosenberg on Overcoming Resistance to Experiential Learning